For Arkadium’s reader engagement tool Moth/r (now Inhabit), I developed a brand campaign that blended the warmth of motherly wisdom with the power of data-backed storytelling. By turning engagement insights into “moth/rly advice,” we created playful, relatable tips for publishers. The result was a campaign that made retention strategy feel less like a tech solution and more like a nurturing nudge—clever, comforting, and impossible to ignore.