citadel
challenge
For Citadel Credit Union, the challenge was striking the balance between small-town warmth and big-bank capability.
creative
Partnering with my copywriter, we developed a campaign full of hometown charm and human touches, crafting visuals and messaging that felt familiar, friendly, and full of trust. The result was a brand story that resonated with members and prospects alike—reminding people that banking can be both personal, powerful and fun.