Discovery Education didn’t just need a new coat of digital paint—they needed a full-blown transformation to match the depth and brilliance of their content for educators from kindergarten to high school and everything in between. A simple refresh wasn’t going to cut it. I led the creative to design a site that was as layered, dynamic, and rich as the tools it housed. We used parallax and layering tech to build an immersive, interactive experience that felt more like diving into a living, breathing encyclopedia than browsing a website. To top it off, we launched a campaign to remind educators they weren’t missing out—they were already sitting on a goldmine packed with everything from elephants to electricity, Shakespeare to Shanghai… you get the idea.