I created the brand identity for 1010data’s DSCVR platform—from naming and logo design to voice, messaging, and digital launch assets. DSCVR promised lightning-fast decision intelligence, so the brand had to feel just as sharp. I built a clean, modern visual system, crafted a confident, no-jargon tone, and led the development of explainer videos and digital creative that made the complex tech feel intuitive. The result was a brand that moved fast, looked smart, and spoke human.