dscvr
challenge
DSCVR promised lightning-fast decision intelligence, and needed a brand that was just as sharp.
creative
I created the brand identity for 1010data’s DSCVR platform—from naming and logo design to voice, messaging, and digital launch assets. Leading the creation of a clean, modern visual system, we crafted a confident, no-jargon tone, and developed explainer videos and digital creative that made the complex tech feel intuitive. The result was a brand that moved fast, looked smart, and spoke human.
