For Lotame, a leader in big-ad data, I helped craft a campaign that put people before the platform. While their tech turns heads, we made sure the spotlight landed on the real differentiator: their team. Against the backdrop of New York’s intensity, we humanized complexity—featuring Lotame’s leadership as the accessible, sharp-minded experts they are. The result? From web to white-papers, a brand that feels as intelligent as its data, and as warm as the humans behind it.