Not every idea turns into a full campaign. Some are pitch pieces. Some are pilots. Some never made it past the first round. And yet—these are the ones I still think about.

This page is home to the one-offs: the bold experiments, the emotional bets, the beautiful bits of thinking that, for one reason or another, never got their full moment in the spotlight. They may be scraps or sparks, but each one meant something—pushed a boundary, unlocked a voice, or simply reminded me why I love what I do.

Some were for clients. Some were just for me. All of them hold a place in soul.