Parx Casino set out to reposition itself—not just as a gaming spot, but as a full-scale destination for the Philadelphia region. The goal: bring the thrill of Vegas a little closer to home.

I developed two distinct but complementary campaign directions: one centered on the high-energy, high-glamour experience inside Parx, and the other highlighting its unbeatable proximity to the city. Together, they told a cohesive story—one that invited locals to escape the everyday without going far.

From concepting through creative direction, I led the full campaign development, including casting, styling, and directing the photo and video shoots. The resulting work didn’t just elevate the brand—it became the foundation for Parx’s visual and messaging platform for years to come.