pixability

challenge
The brief was simple: create a new brand identity that communicates Pixability’s unmatched, holistic ability to drive YouTube outcomes—better than anyone else in the industry.

creative
The solution? A bold red dot. Deceptively simple, the dot is a flexible, unmistakable mark that speaks to focus, clarity, and the full-circle approach Pixability brings to video strategy. It's also the last thing you'd expect from a company named after a pixel—and that’s exactly the point. We didn’t lean into the literal; we leaned into meaning. From strategy to execution, I led the development of the brand mark, voice, tag and look—stripping away the noise to build a look and language as smart, agile, and effective as the company itself.