For Thinkshift.org, a non-profit on a mission to help people reframe their current situations and move forward with intention, we built the brand from the ground up. From naming and identity to voice, video, ads, and old-school printed collateral, we crafted a look and feel that’s both empathetic and empowering. The tone? Human. The design? Purposeful. The goal? Inspire small shifts that lead to big change.