thinkshift

challenge
Support a non-profit on a mission to empower people to reframe their situations and move forward with intention.

creative
We built the brand from the ground up, crafted a look and feel that’s both empathetic and empowering. —from naming and identity to voice, video, ads, and old-school printed collateral, The tone? Human. The design? Purposeful. The goal? Inspire small shifts that lead to big change.