Vertex Enterprise gives tax professionals the power to tame chaos — messy data, wild currencies, conflicting standards. But turning that into a story people actually get? That was the real challenge.

So I built a narrative that cut through the jargon, pairing a bold global design with a clear message: Tax Possible isn’t just a tagline — it’s a full-on shift in perspective. A way to own your data, and finally make tax work for you. In just five weeks, engagement took off, conversions hit record highs, and Tax Possible turned into a full-blown global campaign. Complex never looked so good.