I led the creation of a new brand identity and design system for Quartesian, a global CRO specializing in electronic data capture (EDC). The goal was to better reflect the company’s innovation, clarity, and scientific rigor—without losing sight of the people behind the process. We transformed a dense, tech-heavy offering into a brand that felt human, precise, and trustworthy. The new identity launched with fanfare across web, events, and internal culture, helping position Quartesian as not just a data provider, but a valued partner in the clinical trial journey.