Worldwide Clinical Trials was founded by physicians driven by purpose — to bring clarity, care, and integrity to clinical research. But despite their rigor, they were overshadowed by larger, louder CROs and the skepticism that often surrounds the industry.

As Creative Director, I led the transformation — reshaping their identity with a new voice, look, and message rooted in truth. Unearthing their essence, as an CRO that gives a damn, we gave it form: “The Cure for the Common CRO.” An internal mantra followed: “Be Uncommon,” a rallying cry that still echoes through their halls, inspiring pride, purpose, and progress.