worldwide clinical trials

challenge
Worldwide Clinical Trials was overshadowed by larger, louder CROs and the skepticism that often surrounds the industry and needed a brand campaign to rise above.

creative
As Creative Director, I led the transformation — reshaping their identity with a new voice, look, and message rooted in truth. Unearthing their essence, as an CRO that gives a damn, we gave it form: “The Cure for the Common CRO.” An internal mantra followed: “Be Uncommon,” a rallying cry that still echoes through their halls, inspiring pride, purpose, and progress.